Marketing Plan For Target Nutrition - 3262 Words

Abstract This report aims to deliver an effective marketing plan for Target Nutrition, an online sports supplement store focussing on own-label brands that have been rigorously tested with minimal side effects. The company’s unique objectives are to provide greater knowledge for the customer, on the various products sold, how this fits in with the customers’ fitness goals and advice for future targets and development. Therefore the company will not only provide products but also an accompanying service by training customers to use the products to get the best benefits. The service will build an interaction between the customer and the organisation and provides an almost face to face interaction, through videos, comments and feedback†¦show more content†¦Along with the selling of tested products, the company also provides instructional videos so that the consumer receives added value from Target Nutrition compared to competitors. Educating the customers on their health a nd fitness goals gives the customer added value over and above competitors, by being more relevant and convenient to consumers. The many different supplements sold provides products for a wide range of demographics, from young males to elderly women, attracting a wide range of the urban population. This report will try to use marketing theories and evidence to reinforce the marketing decisions made. The challenges of providing for a wide range of demographics in a very popular industry will be demanding, however with the marketing techniques employed this can be overcome. Discussion Current Marketing Situation The Environment The industry for sports and dietary supplements has grown massively in recent years, C.Noonan et al 2006 writes, ‘since the passage of the Dietary Supplement Health and Education Act in 1994, the marketplace for dietary supplements has experienced dramatic growth. New products have redefined the entire marketplace, and new ingredients are introduced to consumers at lightning speed.’ The downside of such a growth in the industry is that there are many misused, illegal and untested products in the market. This will be addressed by the accompanying service that Target Nutrition offers

The Human Immunodeficiency Virus ( Hiv ) - 901 Words

The human immunodeficiency virus (HIV) is an obligate intracellular parasite found exclusively in humans. It is responsible for weakening the immune system and leading to acquired immunodeficiency syndrome (AIDS). The first case of AIDS was diagnosed in the U.S. in 1981, and in 1984 it was first proven that HIV caused AIDS. There is currently a pandemic of HIV/AIDS, with the highest incidence rate in Sub-Saharan Africa and the lowest rates in Western Europe and North America, due to better healthcare. HIV is spread by sexual contact or blood-to-blood contact. HIV is most commonly spread by sexual contact, including vaginal, anal and oral sex. Another important mode of transmission is the sharing of needles used for intravenous drug use. HIV can be acquired from mother to fetus during pregnancy or from breast milk during nursing. Blood transfusions are becoming a rarer source in developed countries because donated blood is now tested for the presence of HIV. Healthcare workers must take extra precautions because they can contract HIV if stuck by an infected needle or if infected blood contacted their mucous membranes. Individuals with other STDs are at increased risk of contracting HIV. HIV is a retrovirus with a genome consisting of two identical RNA molecules linked in a dimeric structure. Retroviruses use an enzyme called reverse transcriptase to synthesize DNA that is then incorporated into the genome of the host cell, forming a provirus. HIV belongs to a subgroup knownShow MoreRelatedHuman Immunodeficiency Virus ( Hiv )1359 Words   |  6 PagesThis paper explores the human immunodeficiency virus (HIV) as well as the simian immunodeficiency virus (SIV). The virus has infected two million adults and children by the year 2005 already. The virus continues to race around the world, and new HIV infections are at 50,000 per year (Martine Peeters, Matthieu Jung, Ahidjo Ayouba) (2013). The final outcome of the HIV infection is Acquired Immune Deficiency Syndrome (AIDS). There are many treatments that have developed to help the large numberRead MoreHiv And Human Immunodeficiency Virus Essay1208 Words   |  5 PagesHIV has been a pandemic that has affected the wor ld relentlessly for many years in a never-ending circle. HIV, or Human Immunodeficiency Virus, is the virus that is spread through certain bodily fluids and can lead to AIDS (Acquired Immunodeficiency Syndrome). HIV attacks the immune system by destroying CD4+ T cells, which leaves the person infected with HIV vulnerable to other infections, diseases, and other complications.1 Once this virus is acquired, the human can never fully rid itself of thisRead MoreHuman Immunodeficiency Virus ( Hiv )884 Words   |  4 Pages(2010), Human Immunodeficiency Virus (HIV) is a virus that affects the human immune system, leading to a chronic, progressive sickness that leaves people susceptible to opportunistic infections. When the body no longer can fight or resist infections, the condition is at this point referred to as AIDS, which means Acquired Immunodeficiency Syndrome. Averagely, it has been found to take more than ten years to develop from initial infection of HIV to AIDS. Though simple i n description, HIV and AIDSRead MoreThe Human Immunodeficiency Virus ( Hiv )862 Words   |  4 Pagesshown that the Human Immunodeficiency Virus (HIV) is the cause of AIDS. More than 33.4 million people worldwide are infected with the HIV virus today. HIV stands for Human Immunodeficiency virus. HIV is a virus similar to that of the flu or common cold. The differentiating factor is that with the flu and cold, your body will eventually clear the virus out of your system, but with the HIV virus, the immune system cannot clear it. Getting HIV means you have it for life. The virus immediately beginsRead MoreThe Human Immunodeficiency Virus ( Hiv )948 Words   |  4 PagesThe Uses of Blood by the HIV Virus Blood-borne diseases have contributed greatly to poor health outcomes among individuals and communities. Though blood fulfills various functions to ensure our survival, it can also act as the mechanism through which we become diseased. Understanding the characteristics of such infectious diseases is essential to preventing further cases. In this paper I will discuss how the human immunodeficiency virus (HIV) uses blood to cause illness within the infected individualRead MoreHuman Immunodeficiency Virus ( Hiv )1261 Words   |  6 PagesHuman Immunodeficiency Virus Human immunodeficiency virus (HIV) has become more commonly seen in the world. It is important to show compassion rather than judging that patient based on a virus. The hygienist plays an important role in making the patient feel comfortable and in a judgment free environment. The patient should not feel as if the disease or virus defines the overall character of the patient. Standards precautions are still the same when treating all patients with or without a compromisingRead MoreHiv And Human Immunodeficiency Virus1205 Words   |  5 PagesWhat is HIV? HIV is a fatal disease which stands for â€Å"Human Immunodeficiency Virus† it is a failure to the immune system to protect the body from any infections. This virus causes a condition called acquired immunodeficiency syndrome. When HIV is left untreated it leads to another disease called â€Å"AIDS†. It can occur in any age, race, sex or sexual orientation. The highest risk of contracting HIV is having unprotected sex and sharing needles with others. Another factor are people that have STI’s andRead MoreThe Human Immunodeficiency Virus ( Hiv )980 Words   |  4 Pages The Human Immunodeficiency Virus (HIV) is an immune system disorder that can be contracted through sexual activity as well as other types of contact. (Healthy Living, pg. 79) If left untreated this virus can turn into AIDS (Acquired Immunodeficiency Syndrome). AIDS is the final stage of the Human Immunodeficiency Virus (HIV). (aids.gov) AIDS is an incurable progressive disease that causes gradual destruction of CD4 T cells by the human immunodeficiency virus (HIV). (Diseases, pg. 431) A healthyRead MoreHiv, Or Human Immunodeficiency Virus998 Words   |  4 PagesQuestion 1 HIV, or Human Immunodeficiency Virus, attacks the human immune system and greatly weakens the body’s ability to fight foreign invaders and infection. HIV first demanded notice in the early 1980s in the United States in homosexual men displaying illnesses like Pneumocystis carinii pneumonia and Kaposi’s sarcoma. The disease was soon observed in IV drug users, hemophiliacs, and blood transfusion recipients, but became publicized as a â€Å"gay disease,† nicknamed by the media as GRID, or Gay-RelatedRead MoreHuman Immunodeficiency Virus ( Hiv )1349 Words   |  6 Pages Human Immunodeficiency Virus (HIV) is a retro virus that causes AIDs by infecting the T Helper cells of the body’s immune system. The AIDS virus is the final stages of the HIV virus. HIV is a lentivirus genus, which is a subgroup of the retrovirus that causes the AIDS virus. Even with proper treatment, an infected person has a life expectancy of less than ten years.As the virus weakens t he human immune systems, this effectleaves the patient compromised and at risk to opportunistic infections

Theory Matrix Free Essays

Many of his 14 points are process-driven, such as breaking down barriers between departments will lead to a reduction of waste, errors, and delay. His idea on constantly improving the system of production and service is customer-driven because it focuses on providing the best possible products to customers. Toyota Curran Focuses on parts of the organization, not whole. We will write a custom essay sample on Theory Matrix or any similar topic only for you Order Now He also defined quality as â€Å"fitness for use†, and developed concept of cost of quality. Three basic steps to progress Ten steps to quality improvement The Curran Trilogy Saran’s Praetor Principle Curran was an engineer and he firmly believed that quality does not happen accidentally, therefore all of his theories are process driven – organizations deed to determine who its customers are and plan for quality through every step of the process. Quality planning is the first stage of his trilogy and is basically aligning an organization’s products and processes with customers’ needs. Bausch Lomb Chickasaws He focused on user friendly quality control and emphasized the internal customer. Cause and effect diagram (fishbone diagram) Quality circles He emphasized on the internal customer, meaning that during each step in the creation of a product or service, the department will need to treat the ext department as a â€Å"customer†, so that quality is controlled at every step. This is how Jigsaw’s method is process-driven because every process is tightly connected to the next. His quality requirement is customer-driven because he pushed for the concept of company wide quality control that called for continued customer service. He believe that management should not merely focus on improving a product’s quality, and insisted that quality improvement can always go one step further. Nippon Telephone Telegraph used quality circles. Crosby He coined the phrase â€Å"quality is free† and introduced the concept of zero defects. He also believed in team building approach that is organization wide. Four absolutes of quality management Idea of zero defects He believes in the process of educating the entire workforce about quality principles, so when each failure is well-documented, management can institute formal programs to redesign faulty production processes. His view of how quality is not some vague concept of â€Å"goodness†; you can’t have quality that is good enough, he wants zero defect and it’s customer driven because e said specifications must be set according to customer needs and wants. Glenn L. Martin Company (1912-1961) Figment He introduced the concept of total quality control, which has 40 steps. He promoted the idea of a work environment in which both management and employees have a total commitment to improve quality, and people learn from each others successes. Total quality control in 40 steps (also termed â€Å"company-wide quality control†), which was later known as Total Quality Management. It is process driven because he believed that quality must be actively managed and have the usability at the highest levels of management, therefore, it is important that each employee does his part correctly so the whole process is correct, and quality might become nobody job. How to cite Theory Matrix, Papers

Quebecs Quiet Revolution Essay Example For Students

Quebecs Quiet Revolution Essay Quebecs Quiet revolution: What is it? How has it changed Quebecs society? How has it affected Confederation? The English-French relations have not always been easy. Each is always arguing and accusing the other of wrong doings. All this hatred and differences started in the past, and this Quiet revolution, right after a new Liberal government led by Jean Lesage came in 1960. Thus was the beginning of the Quiet Revolution. Lesage had an excellent team of cabinet ministers which included Rene Levesque. The Liberals promised to do two things during the Quiet Revolution; one was to improve economic and social standards for the people of Quebec, and the other was to win greater respect and recognition for all the French people of Canada. The Liberals started a program to take control of hydro-electric power companies. French-Canadian engineers from all over Canada returned to Quebec to work on the project. Slogans during these times were we can do it and masters in our own homes. The government also started to replace programs the Church previously ran, which included hospital insurance, pension schemes and the beginning of Medi-Care. For these programs, the Quebec Liberals had to struggle with Ottawa for a larger share of the tax dollars. One of the greatest reforms was the modernization of the entire school system. The Church used to own the schools of Quebec. Most of the teachers were Priests, Nuns and Brothers. They provided a good education but Quebec needed more in business and technology. Lesage wanted a government-run school system that would provide Quebec with people in engineering, science, business and commerce. With the new freedom of expression, lots of books, plays and music about French culture were all developed in Quebec. French contemporary playwrights were very famous during that time. However, not all was going well in Quebec. The French-English relation was going bad. Many studies showed that French-Canadian Quebecers were earning the lowest wage in all of the ethnic groups in Canada. Other complaints were that the top jobs in Quebec were given to English speaking Canadians. Canada was going through the worst crisis in its history, and unless equal partnership was found a break-up would likely happen. Some Quebecers thought that separation was the only solution. They thought that as long as Quebec was associated with the rest of Canada, French-Canadians would never be treated equal. The FLQ (Front De Liberation Du Quebec) was founded in 1963. It was a smaller, more forceful group of separatists. They were a collection of groups of young people whose idea was to use terrorism to achieve independence for Quebec. The ALQ (Arm de Liberation de Quebec) was even more of a violent separatist group. Some of their actions included robbing banks in order to get money. For their ammunition they had to raid arms depots of the Canadian Armed Forces. There were many Federalists that believed that separatism had no future and that French-Canadians could play a role in a bilingual Canada. There were three Quebec men that believed in Federalism. These men were Liberals and their names were Pierre Trudeau, Jean Marchand and Gerard Pelletier. The President of France, General De Gaulle came to Quebec in 1967 and gave speeches to separatist groups that deemed him an enthusiast of the thoughts of the separatists in the struggle to fight for the liberation of Quebec. The Prime Minister at the time, Lester B. Pearson, criticized De Gaulles remarks and said that Quebec belonged to Canada and there was no need for their liberation. In 1970, British Trade Commissioner James R. Cross was kidnapped by FLQ and wanted in return for Cross, 23 political prisoners. .ub4b4f38ed3f42b3bbd19021b647a0710 , .ub4b4f38ed3f42b3bbd19021b647a0710 .postImageUrl , .ub4b4f38ed3f42b3bbd19021b647a0710 .centered-text-area { min-height: 80px; position: relative; } .ub4b4f38ed3f42b3bbd19021b647a0710 , .ub4b4f38ed3f42b3bbd19021b647a0710:hover , .ub4b4f38ed3f42b3bbd19021b647a0710:visited , .ub4b4f38ed3f42b3bbd19021b647a0710:active { border:0!important; } .ub4b4f38ed3f42b3bbd19021b647a0710 .clearfix:after { content: ""; display: table; clear: both; } .ub4b4f38ed3f42b3bbd19021b647a0710 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub4b4f38ed3f42b3bbd19021b647a0710:active , .ub4b4f38ed3f42b3bbd19021b647a0710:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub4b4f38ed3f42b3bbd19021b647a0710 .centered-text-area { width: 100%; position: relative ; } .ub4b4f38ed3f42b3bbd19021b647a0710 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub4b4f38ed3f42b3bbd19021b647a0710 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub4b4f38ed3f42b3bbd19021b647a0710 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub4b4f38ed3f42b3bbd19021b647a0710:hover .ctaButton { background-color: #34495E!important; } .ub4b4f38ed3f42b3bbd19021b647a0710 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub4b4f38ed3f42b3bbd19021b647a0710 .ub4b4f38ed3f42b3bbd19021b647a0710-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub4b4f38ed3f42b3bbd19021b647a0710:after { content: ""; display: block; clear: both; } READ: The causes of rebellion of 1836 Essay Quebec Labour Minister, Pierre Laporte was also kidnapped which started a Quebec crisis. After a few months Cross returned when Laporte was assassinated. The Quebec crisis ended several years of violence in Quebec. This crisis made many Quebecers upset because Ottawa sent the army into Quebec. Therefore English-French turmoil did not end. Rene Levesque was a leader who became very popular in Quebec with his views on independence. In 1976, Rene Levesque and the Parti Quebecois won the Provincial election. Now many Quebecers thought he could build up Quebec. Since